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Most Popular Soju Brands to Try in 2023

Most Popular Soju Brands to Try

Soju is a clear spirit that originated in Korea and is made with rice. Typically, it has a 20% alcohol content and is known for being light and smooth, making it easy to drink. Nowadays, many soju brands are making innovative flavors and types of soju to tantalize the taste buds.

If you’re feeling a bit thirsty for something new in 2023, here are some of the most popular soju brands to try. From traditional recipes to more modern takes, these brands have something for everyone. Get ready to embark on an exciting journey of discovery! 

1. Jinro Chamisul Classic Soju

Jinro Chamisul Classic Soju is a pure and clean soju from Korea that has been filtered four times using bamboo charcoal. This filtration process removes all harmful substances and impurities, resulting in a smooth and clean taste. 

This Classic Soju is a great choice if you are seeking a light, fruity and refreshing drink. Its smoothness makes it akin to vodka but easier to enjoy.

2. Jinro Chamisul Fresh Soju

Jinro, the alcohol brand founded in 1924, has remained the top-selling brand globally and in Korea. It is believed that Jinro played a crucial role in shaping Korea’s drinking culture. The brand’s success can be credited to its use of high-quality grains and spring water from Korea. Jinro has perfected the craft of making spirits over the years.

Among all the variations, the Jinro Chamisul Fresh Soju is one to offer your palate a sharp neutral taste. It is distilled from rice and has a 17.8% alcohol content. To add to that, its ingredients are refined through a patented 7-step process using active Korean bamboo charcoal, which gets rid of the hangover-causing components.

3. Jinro Chamisul Plum

The latest addition to the flavored soju line is Jinro Plum Soju. It has a fruity and smooth taste with the distinctive flavor of plums, which will surely please those who love flavored soju. With an alcohol content of 13%, it is perfect as a party drink that goes well with your favorite Korean barbecue or can be enjoyed on its own.

Jinro plum is a fruity and sweet addition to the Jinro fruit-flavored soju collection. It has a refreshing taste and is full-bodied with a ripe plum flavor that is both playful and seductive.

4. Jinro Grapefruit Soju

Jinro Grapefruit is a must-try from the popular spirit brand. It has an exciting grapefruit twist to the normally bitter taste of soju, making it more mild. Don’t miss out on this fruity variety among the wide selection of flavored soju choices!

The sweet and tangy flavor of grapefruit masks the strong alcoholic taste, making Jinro Grapefruit a unique drink. It also has a relatively low ABV (alcohol by volume) content at 13%, so you don’t have to worry about getting too tipsy or having a hangover the next day! It has a wonderfully unique and invigorating taste that will make you keep coming back for more.

5. Jinro Green Grape Soju

You can enjoy the unique flavor and taste of Jinro Green Grape Soju, which combines the sweetness of green grapes with the freshness of morning dew. With an alcohol content of only 13%, this drink is easy to consume and has a clean and fresh flavor that you’ll love.

Soju has a smoother taste compared to vodka because of its natural botanicals. In addition, soju is lower in calories and proof than vodka.

6. Jinro Strawberry Soju

If you like sweet alcoholic drinks, then try out the Jinro Strawberry Soju. It has a smoother taste than other types of soju and is sweeter due to the ripened strawberry flavor. With 13% alcohol content, it is considered light and refreshing by most people, making it a great drink to share with friends.

Types of Soju

Distilled Soju

All types of traditional soju are categorized as “distilled.” This means that the liquor is produced through a simple process of distillation and bottling without any additional steps. The outcome is a refined rice wine with a relatively high alcohol content of approximately 25%. However, as lighter spirits are gaining popularity, some brands have ceased production of distilled soju. Nevertheless, there are still plenty of options available.

Diluted Soju

Diluted soju is produced similarly to distilled soju but with the addition of water to decrease the alcohol concentration. Nowadays, numerous diluted soju brands have an alcohol content of approximately 14%. This is ideal for consumption while eating.

Cocktail soju

Fruity-flavored soju has become increasingly popular as a type of flavored beverage. With a pleasant taste, it can be enjoyed by itself or used in cocktails and usually has an alcohol content ranging from 12% to 14%.

Alcohol Percentage in Soju

Soju has an average alcohol by volume (ABV) of 20%, which falls between the ABV of hard liquor and wine. However, some brands have a higher ABV of around 25%. The alcohol content can also vary depending on the type of soju you buy and the brand. 

Most Popular Soju Flavors

The most popular flavors of soju are grapefruit, strawberry, and melon. However, Chamisul, a classic soju made from sweet potatoes and other starches, remains popular among Koreans. 


1. What should I mix soju with?

One popular way to consume soju in Korea is by mixing it with equal parts of yogurt drink and lemon-lime soda. This method is second in popularity to drink soju directly from the bottle. You can try experimenting with different flavors of soju and yogurt drink to discover your preferred combination for this Korean drink.

2. Is soju stronger than vodka?

No, soju is not necessarily stronger than vodka. The alcohol content of both beverages can vary depending on the brand and type of soju or vodka. Generally, soju has an ABV of 20%, which is lower than that of most vodkas (which usually have an ABV ranging from 40% to 50%).

3. Is soju popular in the Philippines?

Yes, soju is becoming increasingly popular in the Philippines. It has been a staple of Korean culture and cuisine for centuries, and as Filipino culture becomes more globalized, so too does its appreciation of different types of alcoholic beverages like soju. The sweet and smooth taste of this drink makes it easy to enjoy casually with friends or family.

4. Does soju contain sugar?

A standard bottle of soju usually has 0.18 grams of something in it, but fruit soju has a higher sugar content, with each bottle containing 32.4 grams.

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